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Research papers

Research as a customer experience

SkyTeam is an alliance of 20 different airlines – each with their own strategies, processes and cultures. Their network covers over 1,000 airports and their members serve millions of passengers daily. In this complex...

Catalogue: Congress 2016: #WOW
Authors: David van Dongen, Farrell Styers, Annelies Verhaeghe, Pieter De Vuyst
Company: InSites Consulting
June 15, 2016
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Citation

van Dongen, Styers, Verhaeghe and De Vuyst (2016a, June 15). Research as a customer experience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-as-a-customer-experience


Research papers

Inspirational customers dialogues

The annual catalogue is IKEA's main communication channel with existing and potential customers globally. This case study demonstrates how the 2013 edition of the catalogue was evaluated through MROCs in five different countries. The presentation...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Frédéric Gennart, Pieter De Vuyst, Frank Naessens, Tom De Ruyck
Company: InSites Consulting
June 23, 2013
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Citation

Gennart, De Vuyst, Naessens and De Ruyck (2013a, June 23). Inspirational customers dialogues. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/inspirational-customers-dialogues